From 140 to 850 Square Meters – The Journey of Alexia Fitness Club
When Alexandra Lundmark founded Alexia Fitness Club in 2016, it all began with just 140 square meters and a clear vision: to create a welcoming, high-quality training space for her community.
Today, that vision has grown into something much bigger.
Alexia Fitness Club now spans approximately 850 square meters across two gym floors, complemented by a large group training studio. The club offers a diverse range of group training sessions and has recently become a HYROX affiliate, further strengthening its position as a modern, performance-driven fitness facility.
But as the club evolved, so did its operational needs.
The Turning Point: Modernizing the Member Experience
For several years, Alexandra knew that their old management system was holding them back.
“It was outdated and slow to use,” she explains. “We had wanted a mobile app for years.”
The need wasn’t just about upgrading software, it was about improving the entire customer journey and reducing the growing administrative workload. Alexandra wanted a solution that would match the quality and ambition of the club itself.
That’s when they began exploring Wondr.
“It’s incredibly easy to become our customer online. Within just a few minutes, you can sign up for a membership and start training.”
Implementation: A Learning Curve with Strong Support
Transitioning to a new system is never effortless. For Alexandra and her team, onboarding came with a learning curve.
“Thanks to our contact person, Jari, the process went well. Without him, it would have been more challenging,” she says.
While the team successfully familiarized themselves with the platform, Alexandra notes that structured training sessions made the process even smoother.
Immediate Impact: Time Saved and Payments Secured
The results came quickly.
Today, the majority of members are highly satisfied and genuinely enjoy the new app experience. But for Alexandra as a business owner, the biggest transformation has happened behind the scenes.
The new system has saved her countless hours of administrative work. Even more importantly, moving away from invoicing and switching to automatic card payments has significantly reduced unpaid membership fees.
For a growing fitness business, that change alone is a game-changer.
A Fully Digital, Frictionless Member Journey
Success with Wondr, for Alexandra, is already visible.
“It’s incredibly easy to become our customer online. Within just a few minutes, you can sign up for a membership and start training.”
Neither staff nor members are dependent on reception opening hours anymore. The flexibility has created a smoother experience for everyone involved.
Looking ahead 6–12 months, Alexandra hopes the system continues to perform just as well as it does now, while continuing to evolve and improve.
Alexandra is spreading the word
If a colleague in the fitness industry asks about Wondr?
“I’ve already recommended Wondr to others.”
From a 140-square-meter startup to an 850-square-meter training hub, Alexia Fitness Club’s journey reflects growth, modernization, and a constant drive to improve both operations and member experience.
And with the right digital tools in place, the future looks strong.
