Gfitness & Wondr: Building the Future of Automated Fitness in the Baltics
As Wondr’s exclusive partner in the Baltic region, Gfitness has played a pivotal role in introducing our technology to local fitness operators and helping shape a new generation of smart, automated gym concepts. Their deep industry expertise and commitment to innovation have made them an ideal partner for expanding Wondr’s presence in Estonia, Latvia, and Lithuania.
One of the standout projects from this collaboration is Fitstore GYM - a fully automated fitness club concept designed and operated by Gfitness / Fitstore GYM.
Challenges and Needs
Before implementing Wondr, the main challenge for Fitstore GYM was to create a fully automated gym model - a space where members could train independently at any time of day without reception staff, while maintaining complete operational control and security.
The team envisioned a dual-purpose environment: a premium training facility for members and a commercial showroom where high-end equipment could be experienced in real use.
To bring this concept to life, they needed a reliable, user-friendly system that could manage access, memberships, and analytics within one integrated platform.
The Solution and Collaboration
After evaluating multiple options, Fitstore GYM chose Wondr for its modern, scalable approach to access control and membership management - perfectly aligned with the vision of a fully automated gym.
Implementation was smooth and fast. The Wondr team provided clear communication and responsive technical support throughout the setup, tailoring the system to Fitstore GYM’s specific needs.
Today, Fitstore GYM uses Wondr as the core operating system for:
Access control and remote facility management
Membership management and automation
Real-time tracking, analytics, and reporting
Together, these tools form the backbone of their daily operations, enabling a seamless experience for both members and management.
Results and Impact
Since integrating Wondr, Fitstore GYM has achieved complete operational automation - with no need for on-site staff during most hours. Members enjoy secure, convenient access via mobile app, while management maintains full visibility and control remotely.
The results have been transformative:
Increased operational efficiency through reduced staffing needs
Improved member satisfaction with 24/7 seamless access
Enhanced decision-making driven by data and usage insights
“The system has proven stable, intuitive, and reliable,” the Fitstore team shares. “It allows us to focus on what matters most - delivering a high-quality training experience - while Wondr takes care of the rest.”
Looking Ahead
Fitstore GYM was designed as a prototype for the next generation of compact, fully automated fitness clubs - where technology, design, and user experience meet.
Wondr has become the central component of this model, enabling automation while maintaining a personal and premium member experience.
Looking ahead, Gfitness / Fitstore GYM plans to expand the concept across the Baltics, integrating Wondr with CRM and loyalty systems to further enhance personalization and data-driven management.
“Wondr is more than just a system - it’s our technology partner in shaping the future of gym management and access control,” says the Fitstore GYM team.
About the Partnership
Through our collaboration with Gfitness / Fitstore GYM, Wondr is proud to be driving digital transformation in the Baltic fitness industry. Together, we’re helping local operators build smarter, more efficient, and more engaging clubs - powered by automation and smart technology.
